Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Behavioural Drivers of Child Feeding during and after Illness in the Democratic Republic of the Congo: Results from a Qualitative Study through the Lens of Behavioral Science

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Affiliation

ideas42 (Zimmerman, Kau, Tovohasimbavaka); Johns Hopkins Center for Communication Programs (Ngandu, Kangudie, Van Lith, Rajan, Naugle); JSI Research and Training Institute (Sherburne)

Date
Summary

"...suggests opportunities for programs and services to support caregivers and health workers to improve child feeding during illness and recovery by addressing the underlying behavioral and contextual drivers of their choices."

Despite global guidance, in the South Kivu province of the Democratic Republic of the Congo (DRC), half the mothers interviewed in one qualitative study described breastfeeding their young child less than usual during illness. Such gaps in complementary feeding exist within a broader context of poverty, food insecurity, and malnutrition in the DRC. This article describes research conducted in South Kivu, DRC, to illuminate the drivers of caregivers' feeding choices and behaviors during and after illness. The research was conducted as part of a behavioural design process to develop social and behaviour change (SBC) solutions to improve nutrition outcomes for infants and young children in the DRC.

Field research was conducted in April and May 2021 in health facilities providing primary care services and in communities in 4 Aires de Santé (health areas) within the health zones of Katana and Mubumbano, South Kivu. Research participants included caregivers of children aged 6-23 months, other family members, community health workers (CHWs), and other community members. Data from in-depth interviews and observations of sick and well-child consultations were analysed for themes.

Five key findings about behavioural drivers emerged:

  1. Poverty and scarcity impose practical constraints and a cognitive and emotional burden on caregivers.
  2. Health providers are distracted and discouraged from counseling on feeding during sick visits, in part because they do not believe caregivers can put their advice into practice due to their limited resources.
  3. A focus on quality and hesitations about quantity obscures the benefits of feeding greater amounts of available foods. Caregivers also believed that increasing the quantity of food too rapidly as the child recovers can be harmful.
  4. Perceptions of inappropriate foods limit caregivers' choices. While caregivers and other community members did not consistently describe the same foods as harmful, nearly all of the foods most commonly available in South Kivu (e.g., beans and vegetables) were described by some respondents as bad for young children.
  5. Deference to a child's limited appetite leads to missed opportunities to encourage them to eat. Caregivers did not mention small, frequent portions of food as a strategy to encourage a child to eat more when appetite is limited. When prompted, some actively objected to this tactic.

Thus, this research demonstrates how poverty and food insecurity weigh particularly heavily on caregivers in South Kivu when they consider how they can care for their sick and recovering children. Selected programmatic implications include:

  • Programmes and services can respond to conditions of scarcity by working with caregivers to expand their options for increasing feeding within the constraints they face - for example, by identifying and elevating the locally available, affordable, and nutritious foods that the family already eats and that can be fed to a young child.
  • Programmes may have value not only in preparing families to meet their practical needs but also in easing the cognitive and emotional burden that can negatively impact decision making. For example, they could redirect caregivers' attention away from what they cannot do and towards what is within their control. They can do the same for providers, by orienting them toward nutrition counseling that caregivers can regularly put into practice, rather than towards specific foods that may be inaccessible or unaffordable.

This research was followed by collaborative design activities to develop solutions that address each of the key findings described above. These solutions aim to support families to set achievable goals for feeding during and after illness, consider additional affordable and nutritious local foods, build skills and confidence to overcome limited appetite, and celebrate each bite the sick and recovering child takes. The solutions include counseling aids and reminders for healthcare providers, a facilitated peer exchange on tactics to encourage young children to eat when appetite is limited, and card-based activities facilitated by a CHW during visits to families of sick children.

The researchers suggest that, in other settings where features of the environment are similar, the insights and programming implications from this DRC study are likely to translate. In conclusion: "By addressing...behavioral and contextual drivers of health workers' and caregivers' choices, services and programs have potential to generate meaningful impact on child health and nutrition outcomes, even in highly resource constrained settings."

Source

Public Health Nutrition 2023 Dec 27:1-24. doi: 10.1017/S136898002300294X. Image credit: © Dominic Chavez/World Bank via Flickr (CC BY-NC-ND 2.0 Deed)