The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Advocating for Adolescent Reproductive Health in Sub-Saharan Africa

1 comment

Author

  • Adam Shannon
This publication explores steps for advocating for adolescent reproductive health issues in sub-saharan Africa. It provides examples of advocacy efforts, looking at the strategies and activities of reproductive health advocates in sub-Saharan Africa. These examples aim to provide guidance to new campaigns, stimulate ideas, and generate new contacts among reproductive health advocates from around the region.

The publication includes the following chapters, with case studies:
  • An Introduction to Advocacy
  • Laying the Foundation: Performing a Needs Assessment, Setting Goals and Objectives
  • Building Networks: Collaborating for Community Education and Advocacy
  • Involving Youth: Strengthening a Campaign by Working With Young People
  • Mobilizing the Public: Public Education and Working With the Media
  • The Art of Persuasion: Getting the Support of Gatekeepers and Policy Makers
  • Talking about Adolescent Reproductive Health
  • Responding to Opposition and Criticism: Dealing with Disagreement
  • Monitoring and Evaluating Advocacy Efforts: Learning from Successes and Challenges

Publishers

Number of Pages

64

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Comments

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Submitted by Anonymous (not verified) on Wed, 11/17/2004 - 13:15 Permalink

you should acually tell the health isssues