Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Community Leaders, Women Help Curb Polio in West Bengal

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This article describes the successful social mobilisation efforts of West Bengal's polio eradication programme. In order to address concerns in the predominantly Muslim communities of Murshidabad district that the polio vaccine is not halal (or 'permissible under Islam'), the programme strategy has relied on advocacy from community and religious leaders in order to gain access to these areas.

The Indian state experienced an outbreak of 49 polio cases in 2002, which led to an intensification of polio vaccination efforts in 2003 onwards. Despite the high threat of the virus, polio workers encountered severe resistance from citizens at vaccination booths. The programme responded by enlisting support of religious leaders such as Madrassahs, Qazis and seminary heads, in order to augment the ongoing community meetings and outreach activities that aimed to raise polio awareness. These leaders have incorporated positive polio vaccination appeals into regular prayer schedules to reach the Muslim community. This strategy has been regarded as successful, as the four vaccination rounds held in 2007 witnessed a dramatic increase in voluntary attendance to 80% at immunisation booths.